Testseek “Certified Reviews” symbolizes that the reviews are authentic, unbiased and of high quality. It also symbolizes that the reviews are handled by a 3rd party (Testseek) with no dependencies in relation to the seller or the manufacturer of the product.

In short, the “Certified Reviews by Testseek” badge means that consumers can feel safe that they are getting a trustworthy and honest advice from reviews.

How Testseek certifies reviews

Testseek manages reviews of different types; aggregated expert reviews, aggregated consumer reviews, aggregated videos and lastly; reviews which have been submitted by consumers through our UGC system. Because each review type present its own challenges for ensuring its authenticity and quality; our processes are different for each type. The certification process for all review types consists of a combination of manual (performed by humans) and machine driven (automatic) evaluation routines.

For instance, for expert reviews; each review publication is manually inspected and critically evaluated from a fixed set of parameters. Here are a few examples of such parameters which are relevant for the process of approving a new expert review publication:

  • The publisher must be independent (no affiliation with manufacturers or sellers)
  • The publisher must have (historically) published a specific number of reviews (otherwise they cannot be considered experts)
  • The reviews have to be “hands-on”, meaning that the editor must have actually used and tested the product (an abundance of “fake” reviews exist on the Internet, these are all discarded)
  • The publication’s product evaluation process must be relevant to the type of product examined
  • The publisher must operate from a domain they own and control (for instance; no WordPress domains)

The above is an example of one process but Testseek employs many more (commercially reasonable) efforts in its certification process.

Our automatic processes encompass techniques for detecting “spammy” or fraudulent data or behaviour to prevent things like automated submission, irrelevant or degrading content (often from seller’s or brand’s competitors) or self-promotion. Naturally we employ a multitude of automatic process for detecting other types of irrelevant, faulty or incorrect data.

What brings Testseek’s certification process most weight and value is our back office team of dedicated editors (humans). The hard work of our editor team is what distinguishes Testseek from its competitors in terms of data quality an authenticity.